How I work
Design Process
I've worked for large corporations, boutique agencies, and startups in Europe and Asia. I have led design on paper and digital products for diverse industry stakeholders (real estate, non profit and cultural institutions, government, publishers among others). Check out some case studies to learn more about how I work.
Strategy
Ask first. I extensively use design research to look, listen and learn about problems. Before jumping into designing I always make sure that we’re asking the right questions and trying to accomplish the right challenges. This stage includes market research, competitive analysis, interviews, consulting and exploring possible solutions. I find ways to co-create – with clients and team mates. The best work happens when we bring others into our process.
Design
Problem solving. I like to create order out of chaos,
getting elbow-deep in minutiae. And then cleaning it up using visualization to communicate research findings. At the end of this phase, will it be for digital or physical, you’ll have a (pixel) perfect design for your brand. During the transition from sketches into the final design I create drafts and hi-res mockups simulating final end results before development.
Development
Bringing designs to life. I like to work in close collaboration with developers up until the finish line and as I advocate for a human-centered approach when possible including them in qualitative research to let them empathise the issues users face.
Quality assurance
Transparent process. Complete overview of my design process through regular meetings. After the initial design versions I’m happy to do user testing with your customers to ensure the best possible solutions for their needs.